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Beauden Barrett, one of the most famous names in world rugby, has built a fortune that today is estimated at around 5 million US dollars.
The All Blacks star, who currently plays for Toyota Verblitz in Japan Rugby League One, continues to draw attention not just for his on‑field brilliance but also for the impressive contracts and brand deals that have made him one of the top‑paid rugby players globally.
A Player From Taranaki to the Top of the World
Born on 27 May 1991 in New Plymouth, Barrett grew up on a family farm in Pungarehu, South Taranaki. His parents, Kevin and Robyn Barrett, raised eight children, and rugby was part of daily life. His father played more than 100 games for Taranaki, while his brothers Scott and Jordie are also current All Blacks.
Barrett’s rugby journey began at Francis Douglas Memorial College in New Plymouth, where he starred in the first XV. At eight years old, he spent a year in Ireland and played Gaelic football at St Fiach’s National School, an experience he has said helped shape his kicking and running game.
Career Highlights and Major Contracts
Barrett made his provincial debut for Taranaki in 2010 and quickly moved up to Super Rugby with the Hurricanes in 2011. His speed, vision, and ability to attack the line saw him named “most promising player of the year.”
By 2012, he was in the All Blacks squad, making his test debut against Ireland in Hamilton.
From there, he went on to become one of the team’s most reliable performers, playing a key role in the 2015 Rugby World Cup victory. He scored a memorable try in the final against Australia, helping secure the trophy.
His form peaked in 2016 and 2017, when he won back‑to‑back World Rugby Player of the Year awards.
In interviews at the time, Barrett said,
“I just love playing for the jersey. That’s what drives me every day,”
showing how much pride he takes in representing New Zealand.After years with the Hurricanes, Barrett joined the Blues in 2020.
He also spent a lucrative season with Suntory Sungoliath in Japan, reportedly earning around £780,000 (about $1.5m USD).
In 2023 he signed with Toyota Verblitz, where reports show he earns a salary equivalent to Rs 190,899,854 per year (roughly $2.3m before tax) according to salary listings, making him one of the highest earners in the sport.
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Earnings Beyond the Field
Barrett’s income isn’t just from his playing salary. He has endorsement deals with Me Today, a New Zealand health and wellness company, and TUDOR, a Swiss watchmaker.
Through these partnerships, he appears in advertising campaigns and public events, adding significantly to his earnings.
Family Life and Moves Abroad
Barrett married Hannah Laity in 2019 in a private ceremony on Rakino Island. Hannah, a former hockey player and accountant, has often been praised by Barrett in interviews for keeping him grounded. They have two daughters, Billie Rose (born 2021) and Coco (born 2023).In late 2023, the family relocated to Japan to support Barrett’s new club contract. In a chat on the All Blacks Podcast, Barrett mentioned how the move was both a professional challenge and a family adventure:
In late 2023, the family relocated to Japan to support Barrett’s new club contract. In a chat on the All Blacks Podcast, Barrett mentioned how the move was both a professional challenge and a family adventure:
“It’s great to experience another culture and rugby style while still chasing my goals,”
Net Worth Growth Over Time
Barrett’s net worth has steadily increased over the years:
- 2015: around $1.2 million after World Cup success
- 2018: around $3 million as a regular All Black and Hurricane
- 2021: around $4.2 million after his season in Japan
- 2025: approximately $5 million thanks to Toyota Verblitz and endorsements
His rise mirrors his growing influence in the game, putting him alongside rugby’s best‑paid players.
Lifestyle, Assets and Philanthropy
Barrett owns property in Taranaki and reportedly a residence in Auckland. While he keeps his private life discreet, he is known to enjoy travel and family time during breaks from rugby.Off the field, Barrett supports grassroots rugby in Taranaki and often takes part in community initiatives with the All Blacks. These efforts reflect a player who has not forgotten where he came from.
Recent News: Injury Update
In July 2025, Barrett made headlines when he suffered a right‑hand injury during training, leading to an X‑ray and ruling him out of the third Test against France. The setback means he might miss the opening match of the Rugby Championship in Argentina, but team coaches have said they expect him back later in the tournament.
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