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Snoop Dogg has been one of the most familiar names in music for more than three decades.
In 2025, his career and business moves have combined to give him an estimated net worth of $160 million, with some outlets placing the figure closer to $165 million.
This remarkable fortune has been built through hit records, global tours, clever investments, and a steady flow of endorsement deals.
From Long Beach to Global Icon
Born Calvin Cordozar Broadus Jr. in Long Beach, California, Snoop rose to fame after being discovered by Dr. Dre in the early 1990s.
His debut album Doggystyle sold over 11 million copies worldwide and cemented him as a key voice in West Coast hip‑hop.
Even in the 1990s, Snoop’s smooth flow and laid‑back style made him stand out.
In a 2021 interview with The New York Times, Snoop explained how his early years with No Limit Records changed his outlook:
“It’s called show business. I had mastered show. But Master P showed me how to master the business.”
Major Paydays Beyond Music
Snoop has continued to perform around the world, charging up to $250,000 for a verse and another $250,000 to appear in a music video.
His 2022 world tour alone grossed $73.7 million, with two nights in Tacoma, Washington, earning $2.9 million.
But music is only part of his story. In 2024, Snoop became a breakout star at the Paris Olympics, earning $500,000 per day as a special correspondent for NBC.
For around three weeks of work — which included carrying the Olympic torch and even trying escargot with Martha Stewart — Snoop took home close to $10 million.
Building an Empire
Snoop’s business portfolio is just as impressive as his music career. In 2022 he purchased Death Row Records for an estimated $50–75 million, bringing him full circle to the label where his career began.
He also co‑founded Casa Verde Capital, a cannabis‑focused investment firm that has grown to a portfolio worth around $300 million, backing companies like Eaze and Dutchie.
His latest venture, Still G.I.N., is a premium gin brand launched with Dr. Dre. Alongside that, he continues to partner with 19 Crimes Wine, which produced top‑selling blends like Cali Red and Cali Gold.
On the tech side, Snoop was an early investor in Reddit (now valued over $13 billion) and Robinhood (around $24 billion market cap), as well as a minority shareholder in payment platform Klarna.
A Familiar Face in Endorsements
Fans also see Snoop in major ad campaigns. He has worked with Skechers, Corona, Dunkin’, Beyond Meat, Petco, and BIC EZ Reach lighters.
His Skechers line became a hit after a Super Bowl ad with Martha Stewart, and he often credits Martha for pointing him toward smart business opportunities.
“It’s got to be fun. And it’s going to make funds,”
Snoop said in an interview about how he chooses his partnerships.
Sports Ventures and Future Plans
Snoop’s love of sports has led him to invest time and money in the Snoop Youth Football League, which has helped send more than 20 young players to the NFL.
In 2023, he joined a consortium bidding for NHL’s Ottawa Senators, and in 2025 he created headlines by modeling Swansea City’s new football kit, sparking speculation he may invest in the Welsh club.
“I love what Ryan has done with Wrexham — it’s just a great story,”
Snoop told the Sunday Mail in a 2024 interview, adding he would be open to investing in football teams like Celtic or others with passionate fan bases.
Life Off Stage
Away from business, Snoop has been married to Shante Broadus since 1997, though they briefly separated before renewing their vows in 2008.
The couple has three children together — Corde, Cordell, and Cori — and Snoop also has a son, Julian Corrie Broadus, from another relationship.
He still lives in his Diamond Bar, California home, bought in 1998, now valued at around $2.5 million, and owns additional properties, including a Malibu beach house and a 20,000‑square‑foot creative hub in Inglewood known as The Compound.
A Lasting Legacy
Snoop Dogg’s story in 2025 is about much more than music. From a young rapper in Long Beach to a global entrepreneur and cultural icon, he continues to expand his empire while staying true to his roots.
With smart investments, powerful endorsements, and a talent for staying relevant, Snoop has proved that his mind is still on his money — and his money is growing every year.
