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Stuff Taranaki has become a trusted source of news for the region, and recent changes show how the company is shaping the future of journalism while keeping its community focus.
For more than 150 years, Stuff’s newspapers and digital platforms have been part of everyday life in New Zealand. In Taranaki, that legacy is seen through the work of the Taranaki Daily News and its team, which report on local councils, schools, businesses, and the events that matter most to people living in the region.
Today, Stuff is not only a media company but also a growing digital service network. Its website, Stuff.co.nz, is the country’s most visited news site, reaching millions of readers every month. The company also runs Neighbourly, a social platform that connects neighbours and local groups across New Zealand.
A Strong Print and Digital Presence
Stuff operates two national Sunday newspapers, nine metropolitan and regional newspapers, and more than 50 community titles. Its magazines, such as NZ House & Garden, NZ Gardener and TV Guide, are household names.
In Taranaki, the Taranaki Daily News has been central to covering breaking stories. From community events to major national developments, its journalists deliver news that feels close to home.
In an interview on Mediawatch earlier this year, Stuff owner Sinead Boucher said:
“We have a duty to make sure local communities like Taranaki continue to have strong reporting. That’s why we are investing in digital while keeping our local papers alive.”
Changes and Growth in 2024–2025
In recent months, the company has been through important changes. In December 2024, Stuff was reorganised into two parts — Masthead Publishing for newspapers and Stuff Digital for online platforms.
Then in June 2025, online retailer Trade Me took a 50 percent stake in Stuff Digital. As part of this partnership, Stuff’s property section will now appear as Trade Me Property, making it easier for readers to browse listings and news in one place.
For Taranaki readers, one key change is that digital content from the Taranaki Daily News now appears under The Post’s website, as part of a new subscription model that gives access to in‑depth regional news. Despite this, local reporters continue to focus on the issues that matter most to Taranaki communities.
New Ventures on Screen
Stuff is also expanding into television. In April 2024, the company signed an agreement with Warner Bros. Discovery to launch a 6 pm news bulletin. This bulletin, now called ThreeNews, began in July and features well‑known presenters such as Samantha Hayes and Jenna Lynch. In an interview with The Spinoff Podcast, Hayes said:
“What excites me is bringing stories from regions like Taranaki straight to a national audience. Local journalism deserves that spotlight.”
Staying True to Taranaki
Even with these changes, Stuff Taranaki’s mission remains the same: to provide reliable, timely news that reflects the lives of the people it serves. Whether it’s reporting on a new business opening in New Plymouth, covering decisions by the Taranaki Regional Council, or celebrating local achievements, the newsroom continues to be a voice for its community.
As Sinead Boucher noted in a recent interview with RNZ Morning Report:
“Taranaki has always been a place where people care deeply about their news. We are here for them, and that won’t change.”
Stuff Taranaki stands as both a guardian of local stories and part of a national network that is adapting to the future. With a strong digital presence, new partnerships, and a proud history, it remains at the heart of Taranaki’s daily conversation.
For information on Taranaki Death Notices, please click here.
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